That’s the view of dating expert Kezia Noble, 33, who has mentored thousands of fellas over the past decade.
She said: “The opener isn’t important. If you go in with the cheesiest line she’s going to look at you funny.
“But if you can come back at her with a good reaction to her response then you’re in a good position.
“You have to capitalise on it – it’s about being a bit cheeky. So it is always the follow-up that is important.
“Looks aren’t important, they only go so far. Women will give a hot guy about 20 minutes but if he’s boring and not very confident it’s game over. Women are much more interested in personality and confidence.”
Kezia charges a whopping £4,000 a week from lads keen to brush up on their dating techniques. Her company has branches in the USA, Japan, Germany, Sweden and France, while her dating guide has sold 250,000 copies.
She said: “My top tip would be to get over any approach anxiety. Men rarely go up to a woman they think is out of their reach unless they’re drunk.
“So I teach them to change their frame of mind when they talk to a woman. They should go in with a list of what they want.”
Kezia has even helped faded soap stars – and is yet to have an unhappy customer.
“Looks aren’t important, they only go so far. Women will give a hot guy about 20 minutes but if he’s boring and not very confident it’s game over”
She said: “You get actors who used to be in EastEnders who come to us because they relied on being famous to get laid. But now they’re only a memory so it’s difficult for them.
“All of the men say it changes their life. We have a 100% guarantee refund policy but not one man has asked for his money back.
“The seven-day course sees them spend 75 hours with my team, learning how to attract women.
“Women tend to tell men to be themselves and to smile more and make their date laugh. They don’t tend to actually be honest. That doesn’t really help guys. I’m much more direct and to the point.”
Kezia last week trained the lads from reality hit Ex On The Beach, which airs on Tuesdays on MTV at 10pm. She revealed: “Jordan Davies is just incredible with women. He uses some of our techniques without even knowing it.”
We sent Robbie Hurley to try out Kezia’s advice…
FOLLOWING Kezia’s advice, we prepared some cheesy chat up lines and I headed onto the streets of London to try them out.
Gemma Ellis, 24, from Essex, gave me five out of ten for, “Are you a magician? ’Cos when I look at you everyone else disappears.” And she told me it wasn’t too bad. A good start!
But Jess Knowles, 22, from Essex, brought me back to reality with a two after, “Do you know what my shirt is made of? Boyfriend material.” She sighed: “That was terrible. Just no.”
“Did it hurt? When you fell from Heaven” got a great response from Abby Rose from Kent who was out celebrating turning 25. She gave me a very surprising eight out of ten and said: “It’s my birthday today and at least you’re trying.”
Encouraged by the reactions we carried on. Anna McDermott, 26, from Essex, gave five and a thumbs down for, “I’ve invented a new alphabet. It starts with U and I.” “That’s rubbish – I’ve heard it before,” she groaned.
While Fidan Ozturk, 25, from Essex, gave me a six for, “Are you a library book? ’Cos I can’t help checking you out.” “That’s quite funny actually – you’ve made me laugh,” she said. So, it turns out Kezia Noble’s claims are true. I just needed to break the ice – then we had a laugh, despite the awful one-liners.
AdultStar Romantic Life